Flexible vocabulary for heritage, identity, media influence, advertising, and public culture.

the traditions and history passed down from the past

real and original, not artificial

the process of becoming similar to a dominant culture

to protect something so it continues unharmed

a traditional way of behaving in a society or community

believable and trustworthy

the use of exciting but exaggerated material to attract attention

to influence or control unfairly or skilfully

official control over what can be published or broadcast

a newspaper that focuses on short, dramatic, and often sensational stories

to send information, programmes, or signals to the public

the sense of who a person or group is